A lot of hype to go with a steep price in comparison to most of the already established, tested & respected iPad DJ apps. The competition in this arena is fierce and I am guessing that they plan to use their name recognition to leap ahead of the pack. Unfortunately, it appears that they focused so much on being mobile that they didn’t consider making the app MIDI-compatible. That mistake gives the upper hand to apps like Algoriddim’s ‘djay’ and PCDJ’s ‘DJ Dex’.
Since there is no mentioning of the output connection method, I will assume that the standard headphone jack or Apple iOS device output connectors are needed to send the sound to club/PA systems. This isn’t a step forward in technology, it’s just more of the status quo. Bluetooth and wifi are the path to salvation for mobile DJing with an iPad.
Waves did at least try to address the cueing problem present in most iPad DJ apps by using a synching/cueing feature with an iPhone/iTouch. From what I gathered in the video [link], you would connect your headphones to the iPhone rather than trying to spilt the sound out of the iPad to the speakers AND the headphones. Sounds great in theory, but DJs will have to remember to put their iPhones into airplane mode and then re-enable wifi or bluetooth in order to avoid phone calls interrupting their monitor.
The on-board effects options definitely provide a reason to consider this app. The precise control shown in the video has me considering laying down the $40 necessary to play with these features. However, I already own no less than 8 DJing apps and I am firmly in the waiting line for Numark’s iDJ Pro controller that is specifically designed for use with the iPad and djay software.
Again, here is the video link for Mashup in action w/ features list…